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Increase Engagement

Gamification, sweepstakes, connected experiences

Start with these guides.

  1. 01Consumer EngagementWhat Is Consumer Engagement?Consumer engagement is the ongoing interaction between a brand and its consumers across digital, physical, and in-person experiences.
  2. 02GamificationWhat Is Gamification in Consumer Promotions?Gamification is the use of game mechanics—such as spinning a wheel, popping balloons, collecting points, scratching a ticket, or shaking a virtual object—to make consumer…
  3. 03SweepstakesWhat Is a Sweepstakes?A sweepstakes is a promotional campaign in which consumers enter for a chance to win prizes, with winners selected by random drawing.
  4. 04Connected PackagingWhat Is Connected Packaging?Connected Packaging transforms physical products into digital experiences by connecting packaging to digital content through technologies such as QR codes, NFC, or other digital…