Clear guidance for better consumer promotions.

Practical guidance for marketers planning consumer promotions, connected packaging, loyalty, digital coupons, rebates, sampling, gamification, first-party data, and measurement.

Illustrated map of consumer promotion topics in the Consumer Promotions Knowledge Center.

Browse by the work in front of you.

Start with the decision you need to make. Each path brings the most useful guidance together without forcing you through a course.

Start here

Build a shared foundation before choosing a tactic.

Plan a campaign

Move from a business objective to an executable promotion plan.

Explore promotion types

Compare the mechanics best suited to trial, purchase, and loyalty.

Build better experiences

Connect packaging, content, data, and engagement around the consumer.

Measure results

Choose metrics that reflect the outcome the campaign was built to create.

Plan by industry

Account for category context, regulation, and the moment of engagement.

What are you trying to accomplish?

Drive TrialSampling, coupons, rebates, sweepstakes Drive PurchaseCoupons, rebates, purchase-validated promotions Increase Repeat PurchaseLoyalty, punch cards, connected packaging Build First-Party DataPromotions, loyalty, connected packaging, zero-party data Increase EngagementGamification, sweepstakes, connected experiences Measure PerformanceROI, sales lift, incrementality, conversion

Explore every topic.

Go deeper within one promotion type, discipline, or experience.

Connected Packaging10 guides Consumer Engagement3 guides Consumer Promotions5 guides Digital Coupons8 guides First-Party Data5 guides Gamification4 guides Loyalty Programs9 guides Product Sampling4 guides Promotion Measurement3 guides Rebates6 guides Sweepstakes9 guides

Planning a promotion?

AirBaton helps brands and agencies launch consumer promotions, loyalty programs, rebates, digital coupons, gamified experiences, and connected packaging without requiring consumers to download an app.

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