Supporting Guide
Designing the Right Sweepstakes
The key decisions marketers make when designing a sweepstakes.
Sweepstakes
Plan the mechanic, prize, rules, experience, and measurement for a stronger sweepstakes.
9 guides
Supporting Guide
Instant Win Promotions
An instant win promotion is a type of sweepstakes that tells consumers immediately whether they've won a prize.
Supporting Guide
Sweepstakes Best Practices
The best sweepstakes aren't successful because they offer the biggest prize.
Supporting Guide
Sweepstakes KPIs
The success of a sweepstakes isn't measured by the number of entries alone.
Supporting Guide
Sweepstakes Official Rules
Official rules are the legal terms that govern how a sweepstakes operates.
Supporting Guide
Sweepstakes Prize Strategy
The prize is often the first thing consumers notice about a sweepstakes—but bigger isn't always better.
Supporting Guide
Sweepstakes vs. Contests
Although the terms are often used interchangeably, sweepstakes and contests are fundamentally different.
Supporting Guide
Traditional Sweepstakes
A traditional sweepstakes is a promotion in which consumers enter during a defined promotional period and winners are selected through a random drawing after the promotion ends.
Foundation Guide
What Is a Sweepstakes?
A sweepstakes is a promotional campaign in which consumers enter for a chance to win prizes, with winners selected by random drawing.