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Measure Performance

ROI, sales lift, incrementality, conversion

Start with these guides.

  1. 01Promotion MeasurementWhat Is Promotion Measurement?Promotion measurement is the process of evaluating how well a consumer promotion achieved its business objectives.
  2. 02Promotion MeasurementPromotion ROIPromotion ROI helps answer a basic business question.
  3. 03Promotion MeasurementSales Lift and IncrementalitySales lift measures how much sales increased compared with what the brand would normally expect.
  4. 04Consumer EngagementConsumer Engagement KPIsConsumer engagement measures how consumers interact with a brand, but there is no single KPI that defines success.