Supporting Guide
Gamification KPIs
Total game plays can tell brands how much activity a gamified promotion generated.
Gamification
Use game mechanics to make promotions more engaging and encourage repeat participation.
4 guides
Supporting Guide
Gamification Mechanics for Consumer Promotions
Gamification does not need to mean building a complicated video game.
Foundation Guide
What Is Gamification in Consumer Promotions?
Gamification is the use of game mechanics—such as spinning a wheel, popping balloons, collecting points, scratching a ticket, or shaking a virtual object—to make consumer…
Supporting Guide
Why Gamification Drives Repeat Engagement
Most consumer promotions give consumers a reason to participate.