Supporting Guide
Digital Coupon Fraud
Digital coupon fraud occurs when coupons are copied, manipulated, distributed without authorization, or redeemed in ways the manufacturer never intended.
Digital Coupons
Use digital offers to reduce trial barriers and support purchase conversion at retail.
8 guides
Supporting Guide
How Universal Digital Coupons Are Distributed
Universal Digital Coupons can be distributed through a wide variety of digital touchpoints, including Connected Packaging, QR codes, brand websites, email, SMS, mobile wallets…
Supporting Guide
How Universal Digital Coupons Are Redeemed
Redeeming a Universal Digital Coupon looks simple to the consumer, but a sophisticated validation process happens behind the scenes.
Supporting Guide
Mobile Wallet Coupons
Mobile wallet coupons are digital offers that consumer's save to their smartphone.
Supporting Guide
Universal Digital Coupon Best Practices
Successful Universal Digital Coupon campaigns are built around the consumer experience.
Supporting Guide
Universal Digital Coupon Distribution
For years, brands have wanted to distribute digital manufacturer coupons directly to consumers.
Foundation Guide
Universal Digital Coupons (8112)
For years, brands have wanted a true manufacturer digital coupon that could be distributed directly to consumers and redeemed at retail.
Foundation Guide
What Are Digital Coupons?
Digital coupons are electronic offers that consumers can redeem online or in-store to receive a discount or other promotional benefit.