Supporting Guide
Behavior-Based Loyalty Programs
Behavior-based loyalty programs reward consumers for actions that strengthen their relationship with a brand—not just for making purchases.
Loyalty Programs
Understand how loyalty programs support repeat purchase, retention, and longer-term relationships.
9 guides
Supporting Guide
Digital Punch Card Loyalty Programs
Digital punch card loyalty programs reward consumers after they complete a specific number of qualifying purchases or actions.
Playbook
How to Launch a Loyalty Program
Launching a successful loyalty program involves much more than choosing rewards.
Supporting Guide
Loyalty Program Best Practices
Successful loyalty programs are designed around consumer behavior, not just rewards.
Supporting Guide
Loyalty Program KPIs
A successful loyalty program should be measured by more than how many people join.
Supporting Guide
Points-Based Loyalty Programs
Points-based loyalty programs reward consumers for purchases or other qualifying activities by allowing them to accumulate points that can later be redeemed for rewards.
Supporting Guide
Tiered Loyalty Programs
Tiered loyalty programs reward consumers based on their level of engagement rather than a single purchase or transaction.
Supporting Guide
Types of Loyalty Programs
The best loyalty program is not necessarily the one with the most rewards or the most complicated structure.
Foundation Guide
What Is a Loyalty Program?
A loyalty program rewards consumers for engaging with a brand over time.