CASE STUDY

AIR™ - AirBaton™ Instant Rebate

Brach’s Sweetness Swap

BRACH’S wanted to make moments sweeter for the holiday season by bringing generations together for the first-ever holiday tradition swap. Macklemore and Babs from Brunch with Babs officially kicked off the swap!

Consumers were invited to submit their favorite holiday tradition using candy canes in exchange for a box of FREE Brach's Peppermint Candy Canes and a new (well, new to them!) festive activity to try this season with family and friends.

Laptop displaying Brach’s Sweetness Swap webpage with holiday-themed design, featuring candy canes, gifts, and festive decorations.
Mobile phone displaying a promotional offer from Brach's for up to a $5 rebate on purchasing peppermint candy canes. Users must upload a receipt for candy canes purchased between specified dates and submit by a given deadline. Payment via PayPal or Venmo is available.
Mobile phone displaying a promotional page for Brach's Peppermint Candy Canes with a rebate offer. The form includes fields for first name, last name, birthdate, email, and phone number. Logos for PayPal and Venmo are visible, indicating rebate options.
A smartphone screen displaying a Venmo email receipt. The email indicates a payment of $1.00 received from AirBaton on November 21, 2022. It includes a link to transfer the money to a bank, a payment ID, and contact information for support. Options to like and invite friends are also present.
Email notification on smartphone screen congratulating the recipient on a validated submission. Offer details include up to $5 rebate on Brach's Peppermint Candy Canes purchase, with payment via PayPal or Venmo. Terms specify offer expiration and conditions for rebate eligibility.

  • Consumers Register for the Brach’s Sweetness Swap Program and share their holiday tradition to receive a link for a free box of candy canes.

  • They upload a receipt showing the purchase of one (1) or more Brach’s Peppermint Candy Canes.

  • And boom! they get a Venmo notification that they received $5 to use towards buying more candy canes!

Results

  • Engagement from 49 of 50 states and D.C.

  • 2,000+ Holiday Traditions Swapped

  • 2,246 Daily Site Visits

  • Engagement by all age groups 21-89

  • 1000’s of Candy Canes gifted away