Drive trial, loyalty, and repeat purchase
without requiring
an app
AirBaton helps teams turn connected packaging, digital promotions, purchase validation, and instant rewards into measurable shopper action and valuable first-party data.
Trusted by leading brands, agencies, and retailers
AirBaton works with leading brands, agencies, and retailers to deliver measurable shopper activation programs across beverage alcohol, food & beverage, health, wellness, and household products.
THE MISSING ACTIVATION LAYER
Retail media creates attention.
AirBaton converts it into action.
Audience targeting, shopper media, and brand awareness still need a bridge to purchase validation, rewards, loyalty, and owned consumer relationships. AirBaton sits in that middle layer so campaigns can move from exposure to measurable outcomes.
ONE CONNECTED PLATFORM
Shopper Activation Solutions
Flexible modules that work together across the shopper journey.
Promotions
Incentives
Loyalty
Connected Experiences
TURN EVERY PACKAGE INTO AN OWNED COMMERCE CHANNEL
Connected Packaging
Most packaging stops working after purchase. Yours doesn’t have to. AirBaton transforms packaging into an always-on engagement channel that drives:
Measurable Business Outcomes
AirBaton helps brands and agencies turn shopper engagement into real, measurable results across every stage of the customer journey.
Drive Measurable Sales Growth
Connect shopper engagement to validated purchases and measurable campaign performance.
Build First-Party Data
Capture opt-ins and consumer insights directly from shoppers.
Grow Basket Size
Drive multi-product purchases through portfolio challenges and cross-merchandising offers.
Increase Repeat Purchase
Use punch cards, loyalty programs, and rewards to encourage future purchases.
Increase Household Penetration
Acquire new buyers through digital coupons, rebates, and shopper promotions.
Proven Results
DAVE'S KILLER BREAD
Making every loaf count.
A digital punch card designed to drive repeat purchase and loyalty engagement.
POPPI
Turning product discovery into play.
An instant-win activation designed to increase participation and consumer engagement.
ARM & HAMMER
Rewarding trial in minutes.
Purchase-validated rewards designed to drive product trial and sales.
QUESTIONS ANSWERED
Understand the Platform
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Connected packaging uses QR codes, mobile experiences, digital rewards, and purchase validation to extend consumer engagement beyond the initial purchase.
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A shopper activation platform helps brands convert consumer engagement into measurable actions such as purchases, loyalty participation, first-party data acquisition, and repeat purchase behavior.Item description
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Digital coupons are delivered through mobile experiences and can be redeemed at participating retailers without requiring paper coupons.
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Brands can collect first-party data through registrations, loyalty programs, promotions, rebates, and connected packaging experiences.
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Loyalty programs reward consumers for repeat purchases, increasing purchase frequency and long-term customer value.
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Purchase validation verifies that a consumer purchased a product before receiving a reward or offer.
MAKE EVERY INTERACTION COUNT