CASE STUDY
Sweepstakes
poppi Summer Together Sweepstakes
This program was created to promote poppi’s new summer flavor, Punch Pop, while also keeping other seasonal favorites top of mind.
To participate, consumers visited the custom microsite to register for the Poppi Summer Together Sweepstakes. Upon registering, they automatically received one “play.” To drive purchase and encourage repeat engagement, users could earn daily entries by uploading receipts showing a valid Poppi purchase. The more entries earned, the greater the chances to win!
Consumers were highly engaged by the opportunity to win exclusive prizes from Poppi and its partner brands. Eleven partners contributed to the 380 available prizes, each brand receiving prominent placement on the microsite!
Consumer scans a QR code or clicks on a link and is driven to the sweepstakes site.
They then go through an age gate, phone authentication for fraud prevention, and registration page.
Once registered the consumer must play the “find the poppi game”.
Either a winning or losing image will appear for the instant win game, but regardless the consumer can earn more plays every day by uploading a valid receipt!
Results
33,938 Sweepstakes entries
30,229 Members
Entries from all 50 states
2,473 purchases recorded
380 Instant Prize winners from poppi and 11 of their partners
