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Loyalty/

Rewards

No app required! Consumers can add a branded loyalty pass to their phone in under 20 seconds, instantly earning rewards. Real-time purchase validation means no waiting for rewards, boosting engagement and loyalty—all without an app. Strengthen customer relationships with seamless, real-time rewards.

Loyalty Types
Points Based
Punch Card
Custom

CASE STUDY

Points Based Loyalty

Anheuser-Busch Craft Collective

Designed to increase sales and awareness across Anheuser-Busch’s broad craft beer portfolio at convenience stores…consumers were invited via in-store signage to join the Craft Collective Loyalty program to earn some very crafty prizes.

Black and white logo reading 'The Craft Collective' with a beer cap outline and a hop cone design at the bottom.
Grocery store aisle with beer display and person holding smartphone showing a sign-up form for a craft beer rewards program.

  • To participate they scanned the QR code on in-store signage, completed registration and uploaded a receipt of their Craft Beer Purchases. Or for Non-Beer Purchase states, they could “check-in” to receive points towards different tiers of prizes.

  • Once the points collected matched with the points needed for a prize, the consumer could claim the prize or keep the points for higher point prizes.

Mobile phone screen displaying a website instructing users to take a picture of their receipt. The screen shows a Target store receipt with items and prices listed, and options to "Retake Photo" and "Continue" at the bottom.
Mobile phone screen displaying a digital membership card for "The Craft Collective" with colorful beverage cans in the background, member name "Julianna Basler," and a QR code at the bottom.
Smartphone displaying an email from "noreply" with a congratulatory message for Julianna about earning points. The email details prizes that can be redeemed with points, including a koozie, hat, Grizzly cooler, and Brewery Corn Hole. It includes a link to redeem prizes and mentions promotion terms, applicable to 21+ US residents, excluding some states. The Craft Collective logo is at the bottom.
Rewards program offerings with points required and prizes. Prizes include a koozie for 100 points, a hat for 350 points, a Grizzly cooler for 3500 points, and a brewery-themed cornhole set for 5000 points.

Results

  • 126,030 Points Issued

  • Drove more than $4,250+ in direct sales for Craft Beer

  • 4,161 Daily Site Visits

  • Engagement by all age groups 21-79

  • Utilized a 4-tier reward system to encourage continuous consumer engagement

  • 100’s of retail displays secured

  • Having more than 23 years in the marketing, public relations and editorial fields I strongly believe AirBaton is among the best of the best. I judge them with a critical eye, yes, but with the subjectivity of one who has come to appreciate the agency’s solid work ethic, selflessness and ability to pull a rabbit out of a hat at least more than once.

    Senior Director and Executive Assistant to the VP

  • Just wanted to say a BIG THANK YOU for helping us out on our Holiday campaign! It was really exciting to include a rebate as a part of our campaign, especially with such a short planning window. Thank you for being great partners!

    Executive Shopper Strategy - Top US Candy Company

  • Your team's attention to detail and ability to execute innovative programs to help me drive sales while getting valuable insights and consumer data are matched by few in the industry. I always recommend you to anyone who asks me!

    Senior Director Sales - Major Beverage Company

  • With 20 plus years of beer experience amongst the team at AirBaton they have witnessed, participated in or tracked beer marketing activity across the entire industry. You will be hard pressed to find a more seasoned team of beer marketers!

    Sr. Manager Brand Retail Marketing - Major Beverage Company

  • I have worked with the AirBaton team for over 5 years. Their account service, industry experience, and quality program executions make them one of the best agencies I have had the pleasure of working with. Their abilities and reputation have led to successful, high-profile, special assignments within the company.

    Manager, Creative Services - Major Beverage Company

  • You all are ROCKSTARS!!! Thank you for always pulling me out of the fire! I have not found another partner that gets in the weeds with me and helps to create and execute like AirBaton!

    Global Director Innovation - International Beer Company

  • Wow! It was so successful! We really appreciate your help with this program and can't wait to award the winner!

    Director, Trade Marketing

  • THANK YOU for all your hard work on all of our current projects. We appreciate your quick responses and strategic thinking. Looking forward to continuing our partnership!

    Brand Manager 

Do you want to see other ways AirBaton® can help you with your loyalty and rewards programs?

 

Our Services

  • Whether you have a sophisticated CRM and data operation and need custom API integration for a real time data feed, or just need simple database management, we can handle it.

  • The more you know about your consumer the better you can drive sales and engagement. Our system can collect any detail about your consumer no matter how big or small.

  • If you have prizes and rewards you need us to store and distribute, we have got you covered. From sourcing and purchasing to storing and shipping, we handle fulfillment from start to finish so you don’t have to.

  • We have an award-winning design team to help you with all your creative needs. Check out our creative services here!

  • We handle the details and the nitty gritty of every campaign, giving you peace of mind to focus on the big stuff.

  • Sometimes consumers need a little extra love and attention. Our customer service team is always ready to respond. We value your customers’ satisfaction as much as you do.

  • You can’t have a successful campaign without the ability to analyze the results. Our detailed reporting and analytics will give you all the important information you need to measure ROI and plan your next promotion.

  • If you need some innovative ideas and concepts to take your promotions to the next level, just ask our concepting team. They are always ready to brainstorm new ways to drive your business!