A man and woman in a grocery store, holding a bottle of wine and looking at a smartphone together.

Connected Packaging

Your Packaging Just Became Your Most Powerful Marketing Tool

Turn every box, bottle, or bag into an instant engagement channel. AirBaton transforms your packaging into a gateway to sweepstakes, rebates, loyalty programs, and more — all via a simple QR code.

No apps. No friction.
Just behavior-changing results.

Launch Your Campaign

What You Can Do With AirBaton
QR-Activated Packaging

Drive Consumer Behavior with Powerful On-Pack Campaigns

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Loyalty Programs & Digital Punch Cards

Reward repeat purchases, drive frequency, and gamify loyalty without plastic or paper.

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Line drawing of a hand holding a smartphone with a dollar sign inside a circle and an arrow pointing away from the phone.

Instant Rebates & Offers

Drive conversion with easy, app-free rebates: scan, upload receipt, get paid.

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Icon of three people with speech bubbles above them, representing communication or conversation.

UGC & Social Engagement

Turn packaging into a content engine: collect photos, reviews, or testimonials post-purchase.

Outline illustration of a car surrounded by two posts connected by a rope, indicating a dealership or car display area.

Sweepstakes & Giveaways

Launch “Scan to Win” campaigns directly from your packaging. Every scan = one entry.

Learn More

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Product Education & Sampling

Educate consumers, share videos, or link to how-to content right from the product.

Display of Stella Artois beer products and promotional material on the left, and a smartphone screen on the right showing a Stella Artois webpage requesting ID verification for a contest entry.

Why It Works

Backed by Consumer Behavior — and Data That Delivers

  • 88% of consumers scanned a QR code from packaging in the last 6 months

  • 3× higher engagement with on-pack QR codes vs. static media

  • 70% growth in QR adoption year-over-year (Statista, 2024)

  • 42% of shoppers say QR-driven offers influence repeat purchases

And most importantly, your campaign is always “ON” and within the consumer’s reach — driving engagement 24/7.

It’s the most direct path from product to purchase behavior.

Try It
A muffin wrapper on the left side and a smartphone screen on the right side showing a digital coupon for a free muffin with a QR code and instructions for adding a mobile pass to a digital wallet.

How It Works

  • We create a dedicated QR code for your packaging.

  • Together we develop a calendar of promotions (loyalty, punch cards, offers, sweepstakes, etc.) to run over the next 12-18 months

  • Our team builds out the first campaign.

  • We launch and adjust to any changing market dynamics, competitors, etc. as the QR activation can be changed at a moment’s notice!

Request a Demo

  • Having more than 23 years in the marketing, public relations and editorial fields I strongly believe AirBaton is among the best of the best. I judge them with a critical eye, yes, but with the subjectivity of one who has come to appreciate the agency’s solid work ethic, selflessness and ability to pull a rabbit out of a hat at least more than once.

    Senior Director and Executive Assistant to the VP

  • Just wanted to say a BIG THANK YOU for helping us out on our Holiday campaign! It was really exciting to include a rebate as a part of our campaign, especially with such a short planning window. Thank you for being great partners!

    Executive Shopper Strategy - Top US Candy Company

  • Your team's attention to detail and ability to execute innovative programs to help me drive sales while getting valuable insights and consumer data are matched by few in the industry. I always recommend you to anyone who asks me!

    Senior Director Sales - Major Beverage Company

  • With 20 plus years of beer experience amongst the team at AirBaton they have witnessed, participated in or tracked beer marketing activity across the entire industry. You will be hard pressed to find a more seasoned team of beer marketers!

    Sr. Manager Brand Retail Marketing - Major Beverage Company

  • I have worked with the AirBaton team for over 5 years. Their account service, industry experience, and quality program executions make them one of the best agencies I have had the pleasure of working with. Their abilities and reputation have led to successful, high-profile, special assignments within the company.

    Manager, Creative Services - Major Beverage Company

  • You all are ROCKSTARS!!! Thank you for always pulling me out of the fire! I have not found another partner that gets in the weeds with me and helps to create and execute like AirBaton!

    Global Director Innovation - International Beer Company

  • Wow! It was so successful! We really appreciate your help with this program and can't wait to award the winner!

    Director, Trade Marketing

  • THANK YOU for all your hard work on all of our current projects. We appreciate your quick responses and strategic thinking. Looking forward to continuing our partnership!

    Brand Manager 

Future-Focused + Strategic

Everything you need to know about connected packaging and AirBaton.

  • Connected packaging uses QR codes on products to create a direct digital connection between the brand and the consumer.

  • They’re taken to a mobile experience where they can access promotions, product information, loyalty programs, or exclusive content.

  • Yes. The same QR code can deliver different experiences based on campaign timing, user behavior, or marketing goals.

  • Not necessarily. QR codes can be added via labels, stickers, or existing packaging updates, making it flexible to deploy.

  • Brands can capture first-party data such as email, location, engagement behavior, and purchase signals directly from the consumer.

  • It bridges the gap between physical products and digital engagement, allowing brands to influence purchase decisions, reward behavior, and build long-term relationships.

Our Services

  • Whether you have a sophisticated CRM and data operation and need custom API integration for a real time data feed, or just need simple database management, we can handle it.

  • The more you know about your consumer the better you can drive sales and engagement. Our system can collect any detail about your consumer no matter how big or small.

  • If you have prizes and rewards you need us to store and distribute, we have got you covered. From sourcing and purchasing to storing and shipping, we handle fulfillment from start to finish so you don’t have to.

  • We have an award-winning design team to help you with all your creative needs. Check out our creative services here!

  • We handle the details and the nitty gritty of every campaign, giving you peace of mind to focus on the big stuff.

  • Sometimes consumers need a little extra love and attention. Our customer service team is always ready to respond. We value your customers’ satisfaction as much as you do.

  • You can’t have a successful campaign without the ability to analyze the results. Our detailed reporting and analytics will give you all the important information you need to measure ROI and plan your next promotion.

  • If you need some innovative ideas and concepts to take your promotions to the next level, just ask our concepting team. They are always ready to brainstorm new ways to drive your business!