Sweepstakes/Contests

AirBaton transforms sweepstakes and contests. Easy sign-ups, gamified experiences, and real-time updates keep participants engaged. Each interaction offers more chances to win, driving repeat participation and brand visibility with instant notifications and multiple entry opportunities.

shutterstock_1455947291.jpg

Options

Video/Text/Image Submission
One Time Use QR Code
Location Check-In
Instant Rewards and Prizes
Custom

Promotion Types

CASE STUDY

Instant Win Sweepstakes

Bud Light NFL Race To The Endzone

Bud Light and the NFL wanted to create excitement and drive consumers to in-store beer displays leading up to the NFL Season. So we built the Bud Light NFL Race To The Endzone Instant Win Sweepstakes and brought it to life at retail.

Marketing materials for Bud Light NFL promotion, showing a mobile phone screen with registration form and arrows pointing from various promotional designs including bottles and text "Enter to Win NFL Tickets."
Modern bar setup with stools and bottles on shelves, featuring Bud Light NFL promotion poster; display with packaged beer, including Bud Light, IPA, and Elysian bottles and packs on shelves.

Consumers were invited via in-store signage, to scan a QR code (“check in”) at any participating retailer for a chance to win cool prizes instantly as well as earn more entries into the grand prize drawing for autographed memorabilia, tickets and more!

When they scanned the QR code the first time they registered and added the digital pass to their mobile phone. This digital pass then tracked their progress during the campaign and provided easy access to the sweepstakes site.

Four smartphones displaying Bud Light NFL sweepstakes screens with football field graphics and progress notifications, including 25 yards, 50 yards, and 100 yards entries.

Each time the consumer returned to retail and scanned the QR code, they had a chance to win instantly (once per day) as well as earn 25 yards toward another entry into the grand prize (100 yards = 1 entry)

The response was incredible with over 114k scans (scans = store visits)…  across 32 states with 20k consumers completing 4 store visits (4 visits = touchdown) and A LOT of happy retailers!

  • Having more than 23 years in the marketing, public relations and editorial fields I strongly believe AirBaton is among the best of the best. I judge them with a critical eye, yes, but with the subjectivity of one who has come to appreciate the agency’s solid work ethic, selflessness and ability to pull a rabbit out of a hat at least more than once.

    Senior Director and Executive Assistant to the VP

  • Just wanted to say a BIG THANK YOU for helping us out on our Holiday campaign! It was really exciting to include a rebate as a part of our campaign, especially with such a short planning window. Thank you for being great partners!

    Executive Shopper Strategy - Top US Candy Company

  • Your team's attention to detail and ability to execute innovative programs to help me drive sales while getting valuable insights and consumer data are matched by few in the industry. I always recommend you to anyone who asks me!

    Senior Director Sales - Major Beverage Company

  • With 20 plus years of beer experience amongst the team at AirBaton they have witnessed, participated in or tracked beer marketing activity across the entire industry. You will be hard pressed to find a more seasoned team of beer marketers!

    Sr. Manager Brand Retail Marketing - Major Beverage Company

  • I have worked with the AirBaton team for over 5 years. Their account service, industry experience, and quality program executions make them one of the best agencies I have had the pleasure of working with. Their abilities and reputation have led to successful, high-profile, special assignments within the company.

    Manager, Creative Services - Major Beverage Company

  • You all are ROCKSTARS!!! Thank you for always pulling me out of the fire! I have not found another partner that gets in the weeds with me and helps to create and execute like AirBaton!

    Global Director Innovation - International Beer Company

  • Wow! It was so successful! We really appreciate your help with this program and can't wait to award the winner!

    Director, Trade Marketing

  • THANK YOU for all your hard work on all of our current projects. We appreciate your quick responses and strategic thinking. Looking forward to continuing our partnership!

    Brand Manager 

AirBaton™ has unlimited flexibility to help you create impactful marketing campaigns. Whether its our AIR™ (AirBaton Instant Rebate™), a predictive gaming sweepstakes, a loyalty program or a digital punch card, we can build and manage your programs so you can stay laser focused on managing your core business.

 

Our Services

  • Whether you have a sophisticated CRM and data operation and need custom API integration for a real time data feed, or just need simple database management, we can handle it.

  • The more you know about your consumer the better you can drive sales and engagement. Our system can collect any detail about your consumer no matter how big or small.

  • If you have prizes and rewards you need us to store and distribute, we have got you covered. From sourcing and purchasing to storing and shipping, we handle fulfillment from start to finish so you don’t have to.

  • We have an award-winning design team to help you with all your creative needs. Check out our creative services here!

  • We handle the details and the nitty gritty of every campaign, giving you peace of mind to focus on the big stuff.

  • Sometimes consumers need a little extra love and attention. Our customer service team is always ready to respond. We value your customers’ satisfaction as much as you do.

  • You can’t have a successful campaign without the ability to analyze the results. Our detailed reporting and analytics will give you all the important information you need to measure ROI and plan your next promotion.

  • If you need some innovative ideas and concepts to take your promotions to the next level, just ask our concepting team. They are always ready to brainstorm new ways to drive your business!