Connected Packaging Webinar

Your packaging is more than just packaging — it's a sales channel, a loyalty driver, a data gateway.

Learn how to activate it.

Overview:

We just wrapped up conversations with 15+ major CPG brands at the most recent Retail Media Summit in Chicago — and they all said the same thing: “We know we’re under-utilizing our packaging.”

In this 30-minute webinar, we’ll break down exactly how top brands are turning everyday product packaging into high-performing marketing channels that drive measurable ROI.

Whether you’re in brand, shopper marketing, innovation, or packaging, this session will show you how to capture more sales, data, and consumer engagement — all without relying on retailers to do the work for you.

What You’ll Learn:

• What “Connected Packaging” actually means — and what it doesn’t

• Real campaign examples from brands like Stella, Arm & Hammer, and Thomas English Muffins.

• How to build QR-driven campaigns that deliver instant rebates, loyalty rewards, or brand engagement. Don’t worry we know it won’t happen overnight, small simple steps.

• Where and how to place the code (hint: not on the bottom!) as well as messaging

• Why this channel allows brands to take some of their power back and delivers better ROI than traditional shopper tactics

100% free. Thursday, June 26, 2025
11:30 am CT / 12:30 am ET / 9:30 am PT
30 minutes + Q&A
Live on Zoom (link sent upon registration)