Connected Packaging Webinar
Take your brand’s marketing power back!
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Scan. Engage. Repeat:
How Connected Packaging Drives Sales & Engagement
Featured Speaker:
Caleb Sheppard
Your packaging is more than just packaging — it's a sales channel, a loyalty driver, a data gateway.
Learn how to activate it.
Overview:
We just wrapped up conversations with 15+ major CPG brands at the most recent Retail Media Summit in Chicago — and they all said the same thing: “We know we’re under-utilizing our packaging.”
In this 30-minute webinar, we’ll break down exactly how top brands are turning everyday product packaging into high-performing marketing channels that drive measurable ROI.
Whether you’re in brand, shopper marketing, innovation, or packaging, this session will show you how to capture more sales, data, and consumer engagement — all without relying on retailers to do the work for you.
In this webinar, you’ll learn:
How to turn sampling into immediate purchase
Ways to legally activate alcohol promotions at retail
How instant payouts drive conversion at the moment of trial
Caleb Sheppard is the Managing Partner at AirBaton, a digital promotions platform powering instant rewards, loyalty, and rebate campaigns for leading CPG brands. With over 20 years of experience and thousands of successful campaigns under his belt, he’s worked with some of the biggest names in the industry. Caleb is known for pushing boundaries — blending bleeding-edge tech with proven shopper tactics to drive real results. He’s constantly exploring what’s next in retail, engagement, and digital innovation.
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Access the full slides to see how in-store sampling can drive measurable sales.