Case Study: How Arm & Hammer Captured 90k+ Consumer Records and Drove 350k Purchases
When Arm & Hammer set out to promote its Deep Clean Laundry line, the goal was clear: drive purchase, capture valuable consumer data, and deliver instant savings that consumers would actually use. With help from AirBaton’s connected packaging and rebate technology, the campaign not only exceeded expectations—it delivered lasting value for the brand.
The Challenge
Arm & Hammer wanted to:
Increase purchase velocity for its Deep Clean Laundry products.
Capture first-party consumer data for future marketing.
Deliver instant rebates in a frictionless way to boost engagement.
Reduce fraud while managing high-volume redemptions nationwide.
The Solution
AirBaton designed a QR-activated, instant rebate program built directly onto product packaging at select retail locations across the U.S.
Scan to Start – Consumers scanned a QR code sticker placed on participating Deep Clean Laundry products.
Authenticate & Register – A quick authentication process reduced fraud risk while capturing registration data.
Submit Receipt – Shoppers uploaded a photo of their receipt.
Real-Time Validation – AI-powered receipt validation approved eligible purchases instantly.
Instant Payout – Consumers received a $2 rebate directly to their PayPal or Venmo account within seconds.
This seamless journey gave shoppers instant gratification while providing Arm & Hammer with rich consumer insights.
The Results
The campaign’s impact was both immediate and long-lasting:
92k+ new consumer records captured nationwide.
74% marketing opt-in rate, giving Arm & Hammer permission to re-engage a highly qualified audience.
60k+ instant rebates redeemed, proving strong consumer participation.
350k+ QR code scans, showing high awareness and repeat engagement.
57% of participants ages 30–49, aligning perfectly with Arm & Hammer’s target demographic.
More than $500,000+ in projected lifetime value from consumer data collected.
Why It Worked
Frictionless Experience: No app required, no waiting for checks in the mail—just scan, validate, and get paid.
Data-First Design: Every scan, registration, and receipt added to a growing consumer database.
Instant Gratification: The real-time rebate reinforced positive brand interaction and loyalty.
Scalable & Secure: Fraud was minimized through authentication and automated validation.
Key Takeaways for Brands
This program proves that connected packaging and instant rewards can deliver both short-term sales lift and long-term consumer value. For CPG brands looking to modernize loyalty and rebate systems, this case study highlights three critical lessons:
Data is the true prize: Rebates drive participation, but the lasting value comes from 90k+ new consumer records that fuel future marketing.
Instant matters: The faster consumers receive their reward, the more likely they are to engage again.
QR is the gateway: With over 350k scans, on-pack QR codes turned packaging into a dynamic, measurable marketing channel.
Conclusion
The Arm & Hammer Deep Clean campaign delivered more than instant savings—it built a half-million-dollar data asset that the brand can leverage for years. By combining QR technology, real-time validation, and instant payments, AirBaton helped transform product packaging into a powerful acquisition and loyalty tool.
For brands searching for a better way to connect with consumers, this case study shows what’s possible when loyalty, rebates, and consumer data collection are seamlessly combined.
