Exploring AirBaton's Age Demographics: A Testament to Our Program's Versatility and Reach

At AirBaton, we pride ourselves on delivering innovative programs that resonate with consumers across diverse demographics. Our latest data from three key categories—Rebates, Sweepstakes, and Loyalty—showcases the impressive breadth and depth of our reach. Let’s delve into what these insights reveal about our ability to engage consumers and deliver value to brands and CPG (Consumer Packaged Goods) companies alike.

The Sweet Spot: Strength in Key Age Groups

The age demographics for AirBaton's programs highlight our exceptional performance in the most coveted consumer segments for brands and CPG companies.

• 30-39 Year Olds: This group consistently stands out as one of the strongest across all three programs, representing 23.18% in Rebates, 22.27% in Sweepstakes/Loyalty, and 22.54% in overall users. This age bracket is often regarded as a critical target for brands, as it captures consumers who are in their prime purchasing years, making significant lifestyle and household decisions.

• 40-49 Year Olds: Another standout demographic, this group accounts for 24.29% of Rebates users, 19.93% of Sweepstakes/Loyalty participants, and 21.27% of overall users. These consumers represent a financially stable audience with significant disposable income, making them a highly valuable segment for brands seeking engagement.

Broad Appeal Across Generations

While we excel in the critical 30-49 age range, the data underscores the universal appeal of our programs, proving their effectiveness across a broad spectrum of ages:

• Young Adults (18-29): With participation ranging from 13.71% to 17.36%, this group shows that our programs resonate even with the digitally-savvy younger generation. These consumers are often early adopters of new products and trends, providing an opportunity for brands to establish long-term loyalty.

• Older Adults (50+): A notable percentage of participants come from the 50-59 age group (20.05% in Rebates, 17.46% in Sweepstakes/Loyalty) and even the 60-69 group (13.79% to 14.37%). Additionally, we see steady engagement in the 70+ age brackets, highlighting the accessibility and relevance of our programs for older consumers. This is proof that age is no barrier to participation, demonstrating our ability to engage audiences often overlooked in digital campaigns.

What This Means for Brands

The data tells a compelling story: AirBaton’s programs work. Not only do we dominate in the age groups that most brands and CPG companies prioritize, but we also deliver engagement across a wide age range, from young adults to seniors. This versatility makes AirBaton an invaluable partner for companies looking to connect with diverse consumer demographics.

Our programs’ success lies in their design: easy-to-use interfaces, personalized rewards, and an engaging experience that appeals to consumers at every life stage. Whether it’s a rebate for a millennial parent buying groceries, a sweepstakes entry for a young professional, or a loyalty reward for a retiree, AirBaton provides a seamless and satisfying experience.

Contact us to learn more about how our programs can drive engagement and deliver measurable results across all demographics.