CASE STUDY
AIR™ - AirBaton™ Scratch Off Instant Reward
Deschutes Non-Alcoholic Brews
This program was designed to promote and drive sales of Deschutes non-alcoholic beer portfolio along with their partners, Mt. Bachelor, 2 Towns Ciderhouse and Riverhouse Lodge.
Consumer scans a QR code or clicks on a link and is driven to the sweepstakes site.
They then go through an age gate, phone authentication for fraud prevention, and registration page.
To participate, consumers visited the custom microsite to register for the Deschutes No Booze No Boundaries Sweepstakes. Once registered, they could earn daily entries by visiting the site and playing the scratch off game once per day. More visits, more entries, and more chances to win!
1 Grand Prize winner received an ultimate V.I.P. Spring Break trip in Bend, Oregon that included round-trip airfare, a 3-night hotel stay in a Riverhouse Lodge, Mt. Bachelor day passes, and more.
The consumers were excited about the chance to win daily prizes and an epic V.I.P. Spring Break Adventure. The results were incredible!
Once registered the consumer must play the scratch-off game to see if they are an instant winner.
Either a winning or losing image will appear for the instant win game, but regardless the consumer earns an additional entry into the grand prize!
Results
110,587 Sweepstakes entries
15,918 Members
Entries from all 50 states
On average members returned to the site to play the scratch off game 7 times!
1 Grand Prize Winner and 145 instant prize winners
