CASE STUDY
Sweepstakes
poppi AvantStay Vacation Summer Sweepstakes
This program was designed to promote poppi in a collaboration with AvantStay vacation rentals while driving incremental displays and collecting valuable consumer data. The consumers were excited about the chance to win an epic vacation and the results were off the charts!
To participate, consumers visited the custom microsite to register for the poppi Avant Stay Vacation Summer Sweepstakes. Once registered, they could earn daily entries by visiting the site once per day. More entries, more chances to win!
1 Grand Prize winner received an AvantStay credit, a $3,000 digital check, limited edition poppi merch and a year supply of poppi!
Results
144,751 Sweepstakes entries
14,213 Members
Entries from all 50 states
On average members returned to the site to enter 10 times!
1 Grand Prize Winner
