First-Party Data That Drives Growth

The power of first-party data is undeniable — it’s what fuels direct communication between your brand and your consumers. The more control you have over this data, the more you can drive sales and build lasting loyalty.

At AirBaton, data is at the core of every campaign. Our platform seamlessly captures the most valuable consumer data — fully customized to what matters most to you. Whether it’s purchase behaviors, demographics, or unique brand interactions, we build reports around your specific goals. Use our calculator to see exactly how much more value you can unlock.

Customized Reporting and Proven Sales Lift

We don’t just hand you spreadsheets. AirBaton delivers beautifully designed reports that give you clear, actionable insights on every promotion, tailored to your KPIs. Plus, through our partnership with Pathformance, we go even deeper — enhancing your data with retail sales lift analysis by store, region, or channel. By setting up test and control groups, we isolate the true incremental impact of your campaigns, proving ROI with unmatched precision.

It’s not just data — it’s a roadmap to smarter decisions, stronger relationships, and higher sales.