By scanning an on-premise QR Code, clicking a link in a digital ad or on social media channels, consumers entered the custom site for registration.  After registering, participants  earned Grand Prize entries  or instant win prizes by spinning a custom game-of-chance prize wheel which visually aligned with the on-premise game. Daily participation kept consumers engaged resulting in over 459K total wheel spins!

Instant-win prizes such as $100 FIFA® Store digital gift codes, were delivered immediately to consumers’ inbox. Consumers returned daily to earn Grand Prize entries for a trip to the FIFA® World Cup Finals. The compelling game, valuable prizes and daily engagement contributed to the promotion’s tremendous success. 98% of participants returned to the site 3 times or more!