CASE STUDY
Sweepstakes
NUTRL
The NÜTRL FIFA World Cup 2026™ Sweepstakes was developed as part of a larger campaign to drive excitement for the NÜTRL brand’s sponsorship of the FIFA World Cup 2026™. The Sweepstakes extended the energy of NÜTRL's on-premise activations into the digital space, recreating the same excitement and engagement online.
By scanning an on-premise QR Code, clicking a link in a digital ad or on social media channels, consumers entered the custom site for registration. After registering, participants earned Grand Prize entries or instant win prizes by spinning a custom game-of-chance prize wheel which visually aligned with the on-premise game. Daily participation kept consumers engaged resulting in over 459K total wheel spins!
Instant-win prizes such as $100 FIFA® Store digital gift codes, were delivered immediately to consumers’ inbox. Consumers returned daily to earn Grand Prize entries for a trip to the FIFA® World Cup Finals. The compelling game, valuable prizes and daily engagement contributed to the promotion’s tremendous success. 98% of participants returned to the site 3 times or more!
READY TO GET FANS IN THE GAME?
Turn Game-Day Excitement Into Lasting Brand Engagement.
AirBaton creates interactive sweepstakes that tap into fan excitement, inspire participation, and build meaningful connections between brands and consumers.