AirBaton is the activation layer that sits between audience targeting and business outcomes.

Drive Trial, Loyalty, and Repeat Purchase Without Requiring an App

AirBaton helps CPG brands and agencies drive trial, repeat purchase, loyalty, and first-party data acquisition through connected packaging, digital promotions, purchase validation, and shopper activation programs.

Unlike traditional loyalty platforms, retailer-specific programs, or standalone promotion tools, AirBaton enables brands to activate consumers across any retailer without requiring app downloads or POS integrations.

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Trusted By Brands and Agencies

Trusted by leading brands, agencies, and retailers to deliver measurable shopper activation programs across beverage alcohol, food & beverage, health, wellness, and household products.

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Connected Packaging

Turn Every Package Into an Owned Commerce Channel

Efficient
Fulfillment

250K+

PRIZES DELIVERED

Satisfied
Clients

350+

AND COUNTING!

Epic
Participation

17M+

ENTRIES

 

Decades of
Experience

8K+

CAMPAIGNS

Get Started with AirBaton

  • Having more than 23 years in the marketing, public relations and editorial fields I strongly believe AirBaton is among the best of the best. I judge them with a critical eye, yes, but with the subjectivity of one who has come to appreciate the agency’s solid work ethic, selflessness and ability to pull a rabbit out of a hat at least more than once.

    Senior Director and Executive Assistant to the VP

  • Just wanted to say a BIG THANK YOU for helping us out on our Holiday campaign! It was really exciting to include a rebate as a part of our campaign, especially with such a short planning window. Thank you for being great partners!

    Executive Shopper Strategy - Top US Candy Company

  • Your team's attention to detail and ability to execute innovative programs to help me drive sales while getting valuable insights and consumer data are matched by few in the industry. I always recommend you to anyone who asks me!

    Senior Director Sales - Major Beverage Company

  • With 20 plus years of beer experience amongst the team at AirBaton they have witnessed, participated in or tracked beer marketing activity across the entire industry. You will be hard pressed to find a more seasoned team of beer marketers!

    Sr. Manager Brand Retail Marketing - Major Beverage Company

  • I have worked with the AirBaton team for over 5 years. Their account service, industry experience, and quality program executions make them one of the best agencies I have had the pleasure of working with. Their abilities and reputation have led to successful, high-profile, special assignments within the company.

    Manager, Creative Services - Major Beverage Company

  • You all are ROCKSTARS!!! Thank you for always pulling me out of the fire! I have not found another partner that gets in the weeds with me and helps to create and execute like AirBaton!

    Global Director Innovation - International Beer Company

  • Wow! It was so successful! We really appreciate your help with this program and can't wait to award the winner!

    Director, Trade Marketing

  • THANK YOU for all your hard work on all of our current projects. We appreciate your quick responses and strategic thinking. Looking forward to continuing our partnership!

    Brand Manager 

Your Questions. Answered.

Everything you need to know about running promotions with AirBaton.

  • AirBaton is a no-app promotions platform that helps brands turn consumer engagement into real sales. Consumers scan a QR code and instantly access rebates, loyalty programs, sweepstakes or digital offers — all in their mobile browser.

  • Consumers don’t need to download anything. A simple QR scan opens a mobile experience instantly, removing friction and dramatically improving participation and conversion rates.

  • AirBaton supports instant rebates, digital coupons, sweepstakes, loyalty programs, punch cards, gamified experiences, and connected packaging activations — all from a single platform.

  • Many campaigns can launch in as little as 3–5 business days, with more complex programs typically taking 2–3 weeks depending on scope and legal requirements.

  • AirBaton eliminates app downloads, delivers rewards instantly, and allows multiple promotion types to run in one seamless experience — making it faster to launch and more effective at driving real purchases.

  • Yes. AirBaton manages official rules, bonding, winner selection, and multi-state compliance through experienced promotion law partners.

A newsletter for CPG and BevAlc marketers who want to build promotions modern consumers engage in.

Each issue unpacks emerging technologies, consumer engagement trends, and practical strategies brands can use to drive participation, loyalty, and measurable growth.

Our Services

  • Whether you have a sophisticated CRM and data operation and need custom API integration for a real time data feed, or just need simple database management, we can handle it.

  • The more you know about your consumer the better you can drive sales and engagement. Our system can collect any detail about your consumer no matter how big or small.

  • If you have prizes and rewards you need us to store and distribute, we have got you covered. From sourcing and purchasing to storing and shipping, we handle fulfillment from start to finish so you don’t have to.

  • We have an award-winning design team to help you with all your creative needs. Check out our creative services here!

  • We handle the details and the nitty gritty of every campaign, giving you peace of mind to focus on the big stuff.

  • Sometimes consumers need a little extra love and attention. Our customer service team is always ready to respond. We value your customers’ satisfaction as much as you do.

  • You can’t have a successful campaign without the ability to analyze the results. Our detailed reporting and analytics will give you all the important information you need to measure ROI and plan your next promotion.

  • If you need some innovative ideas and concepts to take your promotions to the next level, just ask our concepting team. They are always ready to brainstorm new ways to drive your business!