Liquid Death:
Forget Flying.
Get Chicken Wings.
CASE STUDY | PURCHASE BASED SWEEPSTAKES
Liquid Death launched a bold, irreverent campaign for its new Sparkling Energy lineup, inviting consumers to purchase for a chance to win $20 DoorDash gift cards to satisfy their chicken wing cravings.
THE CHALLENGE
Turn a Bold Product Launch Into Consumer Action.
Liquid Death wanted to introduce its new Sparkling Energy lineup with a campaign that stood out in a crowded category. The opportunity was to go beyond brand awareness by giving consumers a reason to purchase, participate, and return—while connecting the campaign’s creative advertising to a measurable digital promotion.
A Nationwide Purchase-Based Sweepstakes.
THE AIRBATON SOLUTION
AirBaton powered a 60-day sweepstakes that rewarded consumers with chances to win $20 DoorDash gift cards. The experience combined receipt validation, connected retail accounts, daily prize drawings, and digital rewards to make participation easy and encourage ongoing engagement.
Daily
Sweepstakes
Consumers could enter for a chance to win every day throughout the promotion.
Purchase
Validation
Participants uploaded qualifying receipts, with each eligible can earning an entry.
Connected
Retail Accounts
Eligible Amazon and Walmart accounts could be linked for automated purchase-based entries.
Digital Prizing
Daily winners received $20 DoorDash gift cards, bringing the chicken wing concept to life.
Repeat
Engagement
Multiple entries and daily drawings gave consumers a reason to return throughout the campaign.
Buy. Enter.
Win Wings.
THE CONSUMER EXPERIENCE
A simple digital journey connected product purchase with a chance to win. Consumers purchased qualifying Liquid Death Sparkling Energy products, submitted receipts or connected eligible retail accounts, and received sweepstakes entries based on their purchases. Daily drawings gave participants the opportunity to win digital DoorDash gift cards.
READY TO KEEP CUSTOMERS COMING BACK?