CASE STUDY
Instant-Win Sweepstakes
Twisted Tea
Nothing drives excitement and return visits quite like an instant win gamified experience. This custom instant win program was created to drive shopper excitement and sales all summer and of course secure some retail displays during Twisted Tea’s best-selling season.
A large prize pool featuring 25,000 instant winners, along with six Fighter Jet Experience Grand Prizes, helped build excitement and keep consumers engaged throughout the summer.
To participate, consumers scanned a QR code from a can, display, or other promotional materials in-store and were taken to a custom microsite to register. After registering, they were invited to play the Twisted Tea Summer instant-win game, where they “shook” the cooler with the click of a button and instantly discovered whether they had won. Everyone could enter once per day so consumer
Instant winners received exclusive Twisted Tea sunglasses, while non-winners were encouraged to return daily for additional chances to play and win. Each play also earned an entry into the Grand Prize Sweepstakes, where six winners received a Fighter Jet Experience.