CASE STUDY
Sweepstakes
Truly
This program was created to highlight Truly’s partnership with U.S. Soccer, tap into the excitement surrounding the World Cup, drive awareness of Truly products, and reward consumers through an engaging sweepstakes experience.
To participate, consumers visited a custom microsite and registered for the Truly Shoot & Score Sweepstakes. After registering, they were invited to play the custom Truly “Shoot & Score” instant-win game, where they kicked a soccer ball across three themed backgrounds. After the final kick, consumers instantly discovered whether they had won a prize.
Winners received exclusive U.S. Soccer x Truly merchandise, while those who didn’t win could return daily throughout the promotion for additional chances to play and win.
The result: Truly’s most successful promotion to date, outperforming previous programs by 15x!
Consumer scans a QR code on-pack, from signage or clicks on a link from the Truly website and is driven to the sweepstakes site.
They then go through an age gate, phone authentication for fraud prevention, and registration page.
Once registered the consumer must play the “Truly Shoot & Score Game”.
Either a winning or losing image will appear after the consumer kicks the ball 3 different times. If a consumer doesn’t win, they can come back again the next day to try again!