CASE STUDY
Points Based Loyalty
Anheuser-Busch Craft Collective
Designed to increase sales and awareness across Anheuser-Busch’s broad craft beer portfolio at convenience stores…consumers were invited via in-store signage to join the Craft Collective Loyalty program to earn some very crafty prizes.
To participate they scanned the QR code on in-store signage, completed registration and uploaded a receipt of their Craft Beer Purchases. Or for Non-Beer Purchase states, they could “check-in” to receive points towards different tiers of prizes.
Once the points collected matched with the points needed for a prize, the consumer could claim the prize or keep the points for higher point prizes.
READY TO TAKE CUSTOMER LOYALTY FURTHER?
Make Every Purchase the Start of Something More.
AirBaton helps brands create rewarding points-based loyalty programs that encourage repeat purchases, recognize customer engagement, and build lasting consumer relationships.