CASE STUDY
Rebate & Sweepstakes
Smithfield Meatopia
Developed as part of a larger promotional campaign this was designed to build awareness across the Smithfield brand portfolio while rewarding consumers through a combination rebate and sweepstakes experience.
Consumers entered the promotion by scanning a QR code or clicking a link from the Meatopia website, both of which directed them to the custom campaign microsite. There, they completed a brief registration and were invited to redeem a $5 rebate on a qualifying purchase, and/or immediately play a Spin-to-Win instant-win game for a chance to win a Smithfield Prize Pack.
While the rebate could only be redeemed once, consumers were encouraged to return daily to play the instant-win game, driving repeat engagement throughout the promotion. In total, 100 winners were instantly awarded a Smithfield Prize Pack.
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